Growth Hacker and Marketing Specialist
Using the scaling backwards approach and numerous iterations through Facebook Advertising, I was able to convert 4000+ e-commerce business owners (B2B) into sign-ups with an average of 21% visitor to sales qualified lead conversion rate, and then actively helping to achieve a 10% conversion rate into paying customers.
Working with Google AdWords I was able to bring in 2000+ new sign-ups and improve the average conversion rate from 12% to over 30% while massively increasing the quality of the leads. During the experiments I have been testing over 200 preselected keywords and actively narrowing them down, also gauging their effectiveness, when differentiated by the buyer’s journey stages (awareness, evaluation, consideration, preference).
Twitter, LinkedIn, Instagram, Pinterest, Quora and Reddit are outlets that I have been working with as well. The eBook that I wrote, titled: 5 Secrets How Mobile Apps Can Boost Your Business, serves as a lead magnet with an overall 9% conversion rate (it incentivizes new visitors to subscribe to our blog, and then nurturing them with an automated drip marketing workflows).
Moreover I am successfully applying competitor audit strategies using variety of tools, to get insights about their traffic sources, influencers, organic search rankings, targeted keywords, backlinks (count and placement) and other. For most of the growth hacking activities and experiments I am using The Lean Startup methodology.
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